firfiricoventures
operating on a hunch
DEEN

Wild ideas.Taken seriously.

Maybe a little too seriously.

Explore the portfolioStrategy sorted. Broadly.

What we do.

We follow through on the nonsense.

We give wild ideas a chance. Two and a half cigarettes become seed capital, a living room becomes a golf destination. And sometimes, ‘We should do that sometime’ actually turns into something.

Please don’t ask about the business plan.

When someone says:“You can’t be serious”… we’re interested.

03ideas with business potential
€4.73raised from investors
+420% return on fun*
100%“we’ll figure it out”

*Internally audited. By the person who made the numbers up.

THE NOTICEBOARD / ISSUE 001

There’s definitely a market for this.

Pick your business risk ↙

Raising capital by handshake

Two and a Half Cigarets GmbH

Two and a half unsmokable cigarettes, one night out, and the firm belief that there’s a Lambo at the end of it.

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CASE NOTES / 01

From cigarette filters to scissor doors.

It started on a night out: two and a half hand-rolled cigarettes, too badly rolled to smoke. They became two Marlboro Gold, then heart-patterned plasters and Fisherman’s Friend. A tampon, a glasses-cleaning cloth and a very stylish Sportsman pack have since joined the portfolio.

Teeing off from the living room

Top Golf Cologne

A Wii, a tower block, and a cathedral view. Plus snacks. Golf has never been this close to the sofa.

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CASE NOTES / 02

Premium location. Regular carpet.

A friend lives in a tower block with a view of Cologne Cathedral. Add a round of Wii Golf and a few snacks, and you’ve got a major tourist attraction. Some call it a living room. We see untapped market potential.

Real life is calling back

BIN DRAUSSEN.

A phone that makes calls. People who meet up. Sounds outdated. Could be the next big thing.

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CASE NOTES / 03

Being reachable should be enough.

We want to experience more than we scroll past. Maybe that means a basic phone. Maybe just an evening without the feed. More time for friends, boredom, and things you can’t press “like” on.

Flip open the phone: facts, a time calculator and ideas for real connections. The movement is free; membership registration is being set up.

There’s no app for this. On purpose.

FIRFIRICO FOUNDER PROGRAMME™

Got one of those ideas?

Let’s hear it. Two sentences will do. A third would mean scheduling a meeting.

  • An elite network.

    The decision-makers are usually sitting right at the table.

  • Unmatched traffic.

    We’ll keep sharing your link until someone clicks.

  • A place in the portfolio.

    Next to our existing ideas, yours already looks pretty serious.

We take your idea seriously. Even if we laugh during the pitch.

DUE DILIGENCE / ROUND 1

Sell me this pen.

Or your idea.

Opens your email app with your pitch filled in. You can send the email from there.

No email app set up? Copy your pitch and email it to info@firfirico.ventures.

INTERNAL / PLEASE DO NOT FORWARD TO NÜBEL

The executive suite.

A broad range of roles. A narrow range of people.

Senior management
Drawing of the same very pleased manager with curly hair

CEO

Had the idea. According to him. Handles the grand vision and makes sure someone else handles the details.

Drawing of the same very pleased manager with curly hair

CFO

Has Excel installed. Manages the €4.73 and asks whether every expense is really necessary.

Drawing of the same very pleased manager with curly hair

Head of Innovation

Asked the CEO what AI is. Now says “We could automate that” in every meeting.

Drawing of the same very pleased manager with curly hair

Advisory board

Was there last time, too. Nods at important decisions and later says that was their position all along.

Still hiring: someone who knows what they’re doing. You, perhaps? ↗